Things to consider when developing your company
logo - Customer Tips
Here are a few quick rules of thumb to keep you
going in the right direction when developing a logo
for your business:
Keep your logo simple.
The tendency for people is to try to do too much with
their logo. Sure your image is important but no
company ever achieved success based soley on their
logo. A simple design is best for a logo. Remember you
may want to use your logo on other products and it may
need to be printed in various formats and color
schemes. Even if you don't think you want to use it
for these applications now, plan for company growth -
so try to develop something that is as flexible as
possible. You can design a logo in 4 color that looks
great on screen, but try putting it on pen, or a
coffee cup in black and white and it may fall apart.
Try to think of all the potential applications and if
your final design will fit into these applications.
Also think about size. If you have a long company name
that you are spelling out next to a larger graphic it
may be a problem at small print sizes.
Identify sample logos you like.
As far as development time you can save some headaches
if you have an idea of what types of logos you like
before you begin. Give the designer some examples of
styles of logos that you like and what you don't.
Think about colors also and try to convey that up
front.
Avoid large committee designs.
The biggest problem we see is when logos are review by
large groups of people. In general if there are more
than a few people with a final say on design there
will be problems getting everyone to agree. The more
people that are involved - the longer it will take to
get consensus. Try to be specific when you provide
feedback to your designer. Just telling them that you
don't like anything will not help. Try to tell them
what you don't like about a particular design and what
parts you do like and why. Very specific feedback you
provide will help them get closer on the next pass.
