LOGO DESIGN COMPANY LOGO SERVICE
 Professional Custom Logo Design Business

Logo Design Information The most prominent identity item for many businesses is the logo. It appears on almost all printed materials. Make sure your logo design is custom created for your business. Logo design is one of many services that a good graphic designer can provide to a professional company that is looking to make an impression on the marketplace. With the absence of a memorable, eye catching and meaningful logo, a business - no matter how small or large - will fight an uphill battle when it comes to name and brand recognition. With great logo design, a company's name will resonate clearly with all of their customers. There are two key elements that go into the development of any logo design process. The first is the logo's text. In graphic design, the look of a company's name is as important as any graphic or picture that accompanies it. Not only do words convey meaning, the "look" of words conveys meaning as well. Great graphic designers know how to use different fonts to convey different meanings and emotions to their audiences. Naturally using the right font is important for legibility as well, as you need to consider the various mediums in which the logo will be used. Images and graphics are what many people remember most about a logo. Whether it is the elegant BMW logo or the simple Disney silhouette, logo images often become the key recognition component of any company's marketing promotions. Over the long term, an elegant logo can bring in more business than an ad during the Super Bowl. Good logo design is not an option for any business that wants to stay in business. Good logo design is a necessity. Being able to place a crisp, good looking logo on all of the company promotional and administrative materials is the first step towards creating solid brand recognition. It's also crucial for developing company awareness. With a well designed logo, a company will always be putting it's best foot forward. Your logo is a visual representation of everything your company stands for. Has it become dated or taken a back seat to other images that represent your company's identity? When you survey customers and examine the competition, is there confusion about what you do? A good logo should communicate something about the nature of your business, product or service. So if this vital component is out of step with your message and customers, it's time to bring it up-to-date. There are three kinds of logos. Font-based logos consist primarily of a type treatment. The logos of IBM, Microsoft and Sony, for instance, use type treatments with a twist that makes them distinctive. There are logos that literally illustrate what a company does, such as when a house-painting company uses an illustration of a brush in its logo. And then there are abstract graphic symbols--such as Nike's "swoosh"-that become linked to a company's brand.

Full Business Logo Design Satisfaction Guarantee

Our professional logo design firm works with you to ensure that we provide custom logo designs that you will be proud of.  If after your initial logo designs you are not satisfied we offer a money back guarantee.

Logo Design - Professional Quality Designs

With other logo design companies you get 1 or 2 logo designers and the rest are home based freelance artist. With Logo Mojo you get 12 experienced and professional graphic logo designers working on your logo design project at all times. You'll see a large variety of custom logo designs and you can be confident that you have made the right choice by choosing Logo Mojo.

You Own All The Custom Logo Design Rights

Logo Design Mojo Inc. works for you, this means that everything we create for you belongs to you. Once we finalize your company logo design we transfer all rights over to you, Logo Mojo supplies this in writing.

Fast Company Logo Design Turnaround Time

Other logo design companies offer 72 hour logo design service, this will result in a logo design that is thrown together or a clipart design. You want a logo design that both represents your company image and stands out from your competitors. This is done with research, brainstorm sessions and a discussion with the clients.

Before our designers begin the actual design stage they must have enough information and develop a solid creative direction to properly express your company using a image. Our turnaround time is 5 business days, we use this time to properly research your industry and develop a game plan that will result in a custom and professional logo design that you may be proud of.

Once you submit information about your company via our online order form, our designers and logo design manager will review your request and contact you to discuss your logo project.

Logo Design Mojo has created the most effective and efficient company logo design process. Once our designers have created your initial concepts all you have to do is chose the logo designs you want to further develop and give our team your feedback. Each design change will refine your new logo design until you are 100% satisfied.

LOGO DESIGN COMPANY

Types of Company Logo Designs

The most widely used of all logo types, the wordmark focuses on text and typeface but can incorporate other elements as well. A wordmark may be best suited for companies whose name effectively describes what they do (Office Max, Home Depot) Without graphical elements to convey that message, a literal interpretation of the words is often necessary. (For example, we know that Gilmore and Rey are accountants because the logo literally tells us so.) - Read More

Principles of Logo Design

Generally, all the principles of design apply to any piece you may create. How you apply those principles determines how effective your design is in conveying the desired message and how attractive it appears. There is seldom only one correct way to apply each principle. - Read More

The Logo Design Process

New designers often ask how to design a logo. Below is my process for designing logos; YMMV (your mileage may vary) - which is fine. I'm just sharing my process with you so that you have a starting point. Most of this logo process is in a certain order - for instance, you should always get information about the company and its market before you even think about designing - but certain steps aren't so cut and dried. I might look around for information before picking fonts, for instance.
- Read More

Steps to a Better Business Logo Design

In order to design a good business logo design, you need to know your customer and your customer's customer, as well. Many customers may come to you and request a particular style of logo, or the use of a particular symbol. Dig deeper ? find out what is unique about your customer, how they solve their customer's problems, who their target market is.

Is the target market over sixty? You may want to use larger type than normal to alleviate failing eyesight. Is the target market twenty-something? Vibrant colors such as those used in popular computer games may be the answer.
- Read More

Just a name and a logo design!

To me, a Corporate Identity is not only the visual representation of a business (name, tagline: value proposition in minimal number of words, logo, corporate colors and typeface), but also its philosophy and its values.

In today's world, we are all bombarded with information, every waking minute. Globalization increases competition, products are interchangeable, and new products come to the market at an ever faster rate. Every business is competing for our attention.  - Read More

Paul Rand - The Logo Design King!

Think of three resonant, established logos, and, chances are, at least one of them was created by Rand, the father of modern branding. With his succinct philosophy that "the trademark should embody in the simplest form the essential characteristics of the product or institution being advertised," Rand practically created the corporate logo culture. Were IBM, Westinghouse, UPS, or ABC on your list? All Rand's.
- Read More

Logo Design - Not Just a Typeface

Often overlooked as "cosmetic," a company's logo can be one of its hardest-working assets. A company logo may be the last thing cost-conscious CEOs focus on when they're looking to jump-start growth. Which is perhaps why it took more than two decades for White Mountain Footwear, a privately held shoe manufacturer based in Lisbon, N.H., to finally give its own emblem some serious thought.
- Read More

 

Corporate Identity, Brand and Image

It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company's presence. When companies undertake corporate identity exercises, they are usually modernizing their visual image in terms of logo, design, and collaterals. Such efforts do not normally entail a change in brand values so that the heart of the brand remains the same - what it stands for, or its personality. Unfortunately, many companies do not realize this fallacy, as they are sometimes led to believe by agencies and consultancy companies that the visual changes will change the brand image. But changes to logos, signage, and even outlet design do not always change consumer perceptions of quality, service, and the intangible associations that come to the fore when the brand name is seen or heard.
- Read More

Logo Design

Your logo is a visual representation of everything your company stands for. Has it become dated or taken a back seat to other images that represent your company's identity? When you survey customers and examine the competition, is there confusion about what you do? A good logo should communicate something about the nature of your business, product or service. So if this vital component is out of step with your message and customers, it's time to bring it up-to-date.
- Read More